Public Relations
Press Releases are a time-honored method of 'spreading the word'. At Protea Media Management we optimize press releases to achieve higher rankings in the news search engines such as Google News, Yahoo! News, AOL News and MSNBC. By utilizing the Newsforce Paid Placement PR Network, we can have your press release published on the premium news channels such as U.S. News, the Los Angeles Times, USA Today, WashingtonPost.com, ChicagoTribune.com, DallasNews.com, TIME and the BostonHerald.com - Guaranteed!
Do you want to make our business more marketable and user-friendly? Public relations (PR) is the managing of outside communication of an organization or business to create and maintain a positive image. The press release is a time-honored method of putting information before the media. This is especially true for businesses and organizations seeking an increased exposure. It takes the form of a one or two page document detailing your message, generally slanted to favor your business goals. In its most basic form, the news release has the name and contact number of your media spokesperson, followed by some points to trigger the interest of a media outlet, hoping they would ‘pick up’ the story. This is also referred to as MEDIA RELATIONS.
The immergence of the Internet has made information readily available to everyone with a computer, and now we have gone full circle back to true PUBLIC RELATIONS. Media outlets are still ‘pitched’, but now your information and message is also available to search engines, social networks and viral marketing sites all over the Net and across the world.
The ways we are advertising are changing. Wouldn't it be nice to hand pick your target audience? Well, you can, using on-demand Internet audio programs and podcasts. Podcasting cannot be ignored when it comes to Internet marketing. A podcast is a multimedia file that may combine sound, visual, and textual information, distributed over the Web via syndication feeds (RSS). Personal Life Media is a firm that represents individual podcasters and bloggers and sells ads on their behalf in aggregate with the other content in the network and offers a revenue share back to the content owner. Personal Life Media also sells sponsorships of specific shows if they have an audience and format large enough to handle a direct relationship.
Gift List Media
Press Kit
Press Releases
PR Resources
Gift List Media
Forget about the tedious chore of media list compilation. Gift List Media put in hundreds of hours contacting editors and producers. It's what they do all day, all year.
Focus on achieving publicity results, not on list building.
Gift List Media speak directly with each outlet to get detailed data you can't find anywhere else: story themes, product features, deadlines, submission preferences, photography requirements, cross references, and more.
You'll hit the ground running without missing deadlines or wasting precious staff time getting there. Their media lists deliver contacts for U.S. and Canadian magazines, newspapers, television, newswires and radio, as well as original content for the Internet.
Press Kit
Protea Media Management can help with your Press Kit creation. Incorporating your design theme, we will create a editor-friendly Press Kit for your business. This is an add-on service of our The Design Branding™ process.
The Press Kit includes:
- The Press Kit starts with your Vision Statement. This is a businessís guiding image of success, formed in terms of their contribution to society.
- Professionally designed presentation folders.
- A pitch letter on your letterhead — A brief letter introducing your product to the media.
- At least two press story ideas — interesting story ideas, each with three to five ready-to-ask questions. Your press kit is the place to present editors options for alternative story angles.
- Your Company Bio — Pertinent information about you and your company should be available in a concise and factual manner.
- Two Press Releases incorporating news-worthy events you want to draw attention to.
- Your business cards, promotional brochure, mail piece and link to your website included in the Press Kit. If you are not satisfied with your 'look', we can help. Our proprietary client engagement processes offers custom solutions to meet your needs.
Press Releases
One of the best ways to get the word out about developments at your store is the press release. Used by businesses both big and small, the press release not only announces what's new, but it helps solidify your standing as a legitimate business. Look at some Press Release examples. We conduct more than a 15 minute interview, we put ourselves in your shoes, try to understand your challenges, obstacles and truimphs. Only then can we make a realistic contributiuon to spreading your online visibility.
Here are a few tips to get you started:
- Make sure your news is newsworthy - Will your announcement matter to your audience? It should or you're wasting your time and theirs.
- Always include your contact information at the top of the release (contact name, address, phone and fax numbers, email address and web site).
- Write a headline that makes the audience want to continue reading.
- Lead the first paragraph with your location and date: SAN DIEGO, Calif. (January 1, 2008).
- Keep paragraphs short and to the point.
- Two or three sentences is plenty of text per paragraph.
- Double space between paragraphs - don't indent.
- Include the important facts, leave out the flowery text.
- Keep printed press releases to one page; keep e-releases "above the fold" (500 words or less is usually sufficient).
- At the bottom of your release, be sure to include a general statement about your company/organization. Use the first paragraphs to announce your news (who, what, when, where and why); then use the subsequent paragraphs to back up/support that announcement with quotes, statistics, etc.
PR Resources
Protea Media Management uses several distribution channels to 'spread the good word'. We don't endorse any particular PR service, there are several services where you can submit your press release for free or a fee.
www.pr.com - "Promote everything about your business. We get the word out."
www.prleap.com - "PR LEAP is a free press release distribution service to major search engines, web sites and newswires, since 2003."
www.i-newswire.com - "I-Newswire.com is your free press release distribution center."