Analytics
What return are we getting on our marketing dollars? Many an accountant has asked that question knowing that an unclear answer is inevitable. Well, thanks to web analytics, not any more (at least as far as money spent on Internet marketing goes).
If you spend any money on bring visitors to your web site, shouldn’t you know how effectively that money is being spent? Every day, online business owners make the decision to commit money and resources to bring traffic to their web sites without a clear picture of the return that investment provides. It is well advised that spending the time and effort to fully understand web analytics and the effects it has on your business will be worth it in the long run.
Traffic Facts is an automated statistical analysis tool that gathers and dissects pertinent Web site traffic data. Traffic Facts gives Web site owners the power to track and analyze the traffic patterns on their Web sites by monitoring and reporting all activity on the sites. An invaluable tool for e-business owners, Traffic Facts provides detailed insight into Web site visitors’ behavior, including entry and exit pages, referring pages, visitor paths, number of unique visitors, as well as the users’ browser and operating system selections.
Traffic Facts includes the following reporting tools:
- Visitor Reports – Document and reports the number and frequency of visitors to the site.
- Page Reports – Track visitor behavior while browsing the Web site.
- Referrer Reports – Monitors where site visitors arrive from. All Traffic Facts reports can be exported to Microsoft® Excel.
Your Benefits
- Advanced tracking of Web site's performance, including search engine— generated traffic.
- Identification of Web site entry points and referring URLs.
- Discover which Web site pages capture visitors' attention, and which ones do not.
How it Works
Traffic Facts monitors, analyzes and reports traffic patterns for the user's Web site.
If you sign up for Google AdWords (Pay Per Click), you get access to Google Analytics. Google Analytics offers you a host of compelling features and benefits.
Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.
Your Benefits
- It is Free. Spend on marketing, not on web analytics.
- Sophisticated Analytics. Google Analytics has all the features you'd expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.
- Easy to use. Google Analytics is easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics professionals expect.
- Scalable for any size site. Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service.
- Integrated with AdWords. If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time.
- Tracks all campaigns. Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.
- It is safe. Google takes the trust people place in us very seriously, and is pledged to safeguard the privacy of your corporate data. We understand that web analytics data is sensitive information, so we accord it the ironclad protection it deserves.
