SEM and SEO
A professionally designed web site is a great showcase for your company and your products. However, the true value can only be realized if “surfers” and potential customers can find you on the World Wide Web. A large portion of your traffic will be “direct referrals” i.e. those visitors that know you and are specifically looking for your products. Traditional marketing efforts drive direct referrals to your web site. But, what about those customers that don’t know you, yet. They are just on the Net looking for products or services.
If the financial world has taught us anything, its that you can report confidently on almost any result if you present it properly. A lot of time and energy is wasted with difficult to understand presentations and complicated spreadsheets. If results are reported in an easy-to-follow format, your intended message can be conveyed in a positive and concise manner. At Protea Media Management, been working hard to make our reporting more user friendly. Take a look at a recent project: Slow Down San Diego
You have options to attract those visitors to your web site:
Search Engine Marketing (SEM or Pay Per Click Advertising), and
Link Building and Article Writing
Search Engine Optimization
Tools
Google AdWords
Web CEO Optimization Software
Traffic Blazer
Search Engine Marketing
Pay-per-click is one of the most effective methods of generating traffic to your web site. Google AdWords and Yahoo! Search Marketing services will publish your ad on the basis of keywords. You can bid for keywords and your ad will appear as part of the search results whenever someone searches for the keywords that you have chosen. If the searcher clicks you ads, you will be required to pay on the bid amount you have agreed to.
Pay-per-Click program overview
- You bid on keywords based on an auction to determine your search ranking
- You pay only when users search your keywords, your ad shows up, and they click on it
- Prices range from 0.10 cents and up per click
- Google AdWords and the Yahoo! Search Marketing are the most popular PPC programs, with MSN (Microsoft Ad Center) coming in a distant third
- Budgets are allocated daily on Google, monthly on Yahoo; when your budget is depleted, your ad doesn’t show up
- Keyword strategy and selection is key to a successful campaign
- Creative copy writing is of the utmost importance
- Campaign bid management, either manually, or with software programs is crucial
- Analyzing your reports leads to constant campaign opti¬mization and refinement
Google AdWords
Google’s AdWords, as you know, displays pay per click text ads on Google’s search results pages and other content sites. The system has made Google fabulously wealthy - and has helped many, many online businesses earn money, too. Despite being the latest company that people love to hate, we think that when your interests and Google’s align, you as a Paid Search advertiser have a lot to gain.
Google uses a ‘Quality Score’ in conjunction with the amount you bid to determine your ranking. Once again, nobody knows exactly how they determine that Quality Score. This is how Google defines it:
What is a ‘Quality Score’ and how is it calculated?
The AdWords system works best for everybody -- advertisers, users, publishers, and Google too -- when the ads we display match our users’ needs as closely as possible. We call this idea ‘relevance.’ When your ads are highly relevant, they tend to earn more clicks, appear in a higher position, and bring you the most success.
Link to Whitepapers
Link to AdWords
Link Building and Article Writing
Submitting articles to content sites and e-zine publishers is a red-hot topic in the SEO community. Blogs, newsletters and ezines form an integral component of SEO, link building and e-mail marketing.
..build your business and get more traffic.
Search Engine Optimization
Paid search advertising through Pay Per Click (PPC) ads is a wonderful way to get traffic to your site. But it costs you money. A very important companion to PPC ads is to get your web pages to rank high in the "natural" or "organic" search results, that is in the regular search results section. Achieving this will not only save you tens of thousands of dollars in advertising, it will also provide synergy to your PPC ad campaign.
The first step in search engine optimization is to determine just what keywords that your potential customers would use to find a company that offers products or services like yours. By the term "keyword" we are including both search terms of a single word as well as "key phrases" of two or three words as well. Now you have to "optimize" your pages and submit your web site to the search engines.
Web CEO Optimization Software
Traffic Blazer® is an advanced search engine optimization and submission tool that
allows users to optimize their Web site content and boost search engine-generated Web traffic. Traffic Blazer includes advanced site analysis and keyword suggestion tools and allows users to easily submit their Web pages to more than 200 search engines and Web directories, including Google®, AOL®, MSN®, Yahoo!®, and the Open Directory Project. Traffic Blazer also features a suite of advanced reporting tools that enable users to track and analyze their Web site's performance with the Internet's top search engines.
Your Benefits
- Facilitates search engine submission.
- Analyzes Web site's search engine readiness.
- Increases targeted Web site traffic.
- Accurate, up-to-date reports on submission, ranking, and link popularity.
How it Works
Traffic Blazer provides a series of convenient search engine optimization tools through a smooth and intuitive interface.