Our Design Process
With our proprietary Design Branding™ client involvement process, you'll experience an energetic and dynamic working environment, and work with the brightest and most savvy design and Internet innovators.
We start by establishing the parameters for your Design Branding™ solution. At Protea Media Management, regardless of the design branding project we are about to embark on, to save time and to clarify your objectives, we start by collecting your input in a CREATIVE BRIEF. It clarifies the project’s business objective and provides a summary of key points to refer to. Your involvement and participation is required from the get-go. This is your project.
Design Branding™ is the identification and allocation of creative assets within an organization to create a strategic sustainable advantage over the competition. Creative assets deserve the same recognition as their financial counterparts. When design meets branding, results follow. The real difference between success and failure on any given e-commerce project is the people who work on it and the process that guides it. Growing your business is very demanding, and it's what you are good at. Let Protea Media Management take care of your online marketing challenges - approaching it from a true business prospective. |
Strategic Communication is a declaration of intent, defining where you want to be in the future. There are five phases to developing a coordinated marketing communication strategy: analysis, planning, implementation, testing and refining. Protea Media Management can ensure that you maintain momentum throughout the entire process to ensure your ultimate online success. The Internet has brought many unique benefits to marketing including low costs in distributing information and media distribution to a global audience. The interactive nature of Internet marketing, both in terms of instant response and in eliciting response, are unique qualities of this medium. |
Our CREATIVE SEQUENCE consists of the following:
 |
ELEVATOR SPEECH – Imagine this. You get onto an elevator and Oprah Winfrey joins you. You have sixty seconds to tell (sell) her about you and what you do, hoping that she would showcase your products on her TV show and in her magazine. What would you tell her about your company? Write it down – no more than 200 words – this will become the backbone of your strategic plan, business plan and marketing plan. i.e. Your VISION STATEMENT |
 |
CREATIVE BRIEF – Our initial thoughts and concepts based on your input (sketches, colors, layout ideas). In this stage we do an extensive heuristic and competitor evaluation to determine keywords and keyphrases. |
 |
COLLECT – We collect all the elements to be used in the concept. Your images, photos, copy, and everything else you deem necessary to get your message across. |
 |
ALTER – We technically alter all files and documents for the output mediums (print, web, etc.) |
 |
LAYOUT – Using the latest layout software programs, we place your images, text, etc. to create workable (editable) documents. During this stage your web site structure is composed to comply with the Search Engine Optimization specifications. |
 |
PRESENT – We will present you with an initial LAYOUT with the design theme and a SITEPLAN for your web site. |
 |
CORRECTIONS – We work through two comprehensive correction cycles to ensure your total satisfaction. |
 |
COLLECT FOR OUTPUT – Prepare final output documents for printers, and web uploads. |