E-mail marketing
E-mail marketing offers you the opportunity to...
- Deliver the right message to the right person in the most economical way
- Develop even more profitable, longer-term relationships
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The web provides the possibility of two-way dialogue between you and your customers. Online retailers and service providers can take advantage of this shift in marketing to develop long-lasting profitable relationships with their customers.
People are going online in record numbers, which means now you can...
- Acquire and keep new customers in cost-effective ways
- Constantly measure and optimize to increase Return On
- Investment (ROI) on your campaigns
Express Email Marketing® is a powerful, easy-to-use online tool designed to create and manage targeted and effective e-mail campaigns. Strictly permission-based, Express Email Marketing campaigns only reach recipients that explicitly opt to receive the Express Email Marketing customer’s promotional material. Built to comply with the most stringent anti-spam laws and Internet standards, Express Email Marketing enables users to create and run powerful effective marketing campaigns – and steer clear of ever being mistaken for a spammer.
Express Email Marketing's suite of tools guides you through the entire process of
initiating and managing powerful and spam-free e-mail campaigns:
- Opt-in magnet lets you build attractive sign-up forms that will entice potential customers to join the mailing list. Current and prospective customers are organized and categorized through the featured List Database Manager.
- Email design wizard– Allows you to create eye-catching e-mail campaigns. Featured Image Library includes more than 1,500 images.
- Response tracking tools report the results of outgoing e-mail campaigns. Easy-to use reports tracks how many were sent, how many were opened, how many people responded, etc.
- Anti-spam compliance tools ensure that all campaigns comply with the strictest current anti-spam standards.
- Survey feature enables you to perform online surveys of their customer bases. Survey results are available in real-time as they are completed online.
Your Benefits
- An integrated, intuitive suite of e-mail campaign composition and management tools.
- Captures and organizes subscribers; creates and e-mails campaign offers; analyzes response rates.
- Comprehensive campaign management eliminates the need for an outside marketing firm.
How it Works
Express Email Marketing's collection of tools features a clear, consistent interface that makes e-mail campaign management smooth and easy.
Express Email Marketing is a great feature to subscribe to if you are not using a shopping cart on your web site and just need to send out a newsletter. Most e-commerce solutions comes with a comprehensive e-mail module that also includes an auto responder feature and a opt-in database.
